The regular filming began on 3 October 2012 in Hyderabad. This would be her debut film in Tollywood. On 3 October, reports emerged that Kannada actress Sharmiela Mandre was cast as heroine in the film, this was later confirmed by her in an interview. The film title was inspired by a song from the 2012 film Gabbar Singh. During the press meet, it was revealed that the film would be released in 2013 and would star a new heroine opposite Naresh. It was also announced that cinematography would be handled by Vijay Kumar and the music would be composed collaboratively by two music composers: Bheems and Chinni Charan. It was announced that both Devi Prasad and Satish Vegesna has worked for over three years on the film script and Gutti Madhu would act as script coordinator for the film. It was announced that the popular writer Satish Vegesna, who previously collaborated with Naresh for several films would handle the dialogues and script of the film. The muhurat shot was filmed and a press meet was held revealing the additional details about the project. On 25 July, the launch event was organized at Ramanaidu Studios in Hyderabad and was attended by Akkineni Nageswara Rao as chief guest. It was also reported that the film would be officially launched on 25 July 2012. On the same day, Naresh through his Twitter account confirmed that his next project would be with Devi Prasad and that the film was titled Kevvu Keka. Initial news of the film and the title were reported on 22 July 2012. Gottam Gopalakrishna / JaanuДЄllari Naresh and Devi Prasad previously worked together in 2008 successful film Blade Babji. Krishna Bhagavaan as Abrakadabra Appa Rao.Ashish Vidyarthi as Gottam Gopalakrishna.What happens next? Will Buchi Raju succeed in his efforts? That forms the story of this film. Armed with this information, Buchi Raju decides to go to Bangkok to seek his money. Through Appa Rao, he comes to know about a Bangkok businessman named Gottam Gopalakrishna ( Ashish Vidyarthi) and a fortune that is waiting for him. To win Maha LakshmiвЂ™s hand, Buchi Raju promises to earn a lot of money within six months and leaves.

Narayana) does not approve of this alliance because as Buchi Raju is not rich. Maha Lakshmi also responds to Buchi Rahju, and they fall in love. Buchi Raju happens to come across Maha Lakshmi ( Sharmiela Mandre) one fine day and falls in love with her. Buchi Raju ( Allari Naresh) is a salesman in Kalanikethan Mall who lives with his uncle Abrakadabra Appa Rao ( Krishna Bhagavaan), who is a magician.

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